50% more likely than the general public to acquire a home equity loan.

47% more likely to buy children's furniture.

44% more likely to buy a personal computer at a computer store.

43% more likely to remodel basement/attic/garage.

37% more likely to take a domestic business trip.

30% more likely to aquire an IRA at a mutual fund company.

26% more likely to acquire an auto loan for a new car.

22% more likely to go to fast food restaurants with children under 12.

16% more likely to buy a major kitchen appliance,

---Simmons 2004