Our Philosophy: Why Advertise on the Radio? Radio deserves your consideration because it offers many advantages over other media:

• Cost Efficiency: Radio's audience has grown more than that of any other medium. Its cost per thousand has increased the least. By matching the profile of your customers with the profile of a radio station's audience, you can reach your target group effectively without wasting dollars on extraneous audiences.
  
  
• With Radio, Every Message Stands Alone: There is no risk of being "swallowed up" by the competitor's larger ads on the same page.
  
  
• Image/Excitement: Radio is live - it is personal - and it is intrusive. It plays to the imagination of the listener. All of these are factors which help make radio the best medium through which an advertiser can create the image and/or excitement needed for short and long-term results.
  
  
• Radio is Flexible: It does not require the deadlines which must be imposed by other media. This allows last minute additions, deletions and copy changes. Price and item commercials can be used very effectively on the radio.
  
  
• Reinforcement of Other Media Advertising: Your radio message can strongly reinforce your newspaper ads - can even refer to the ads further building your image with your potential customers.
  
  
• 95% of All Cars are Equipped with Radios: 90% of all shopping visits are made by automobile...use radio to sell your product or service all the way to the point of purchase.
  
  
• Billy Dee's Timeless Classics Syndicated Radio Show Reaches Today's Big Spenders. Oldies Listeners Are: